WISE APPLE

Wise Apple, previously know as EatPakd, came to HER Creative Media looking to successfully rebrand EatPakd and launch the newly created company, Wise Apple, into existing and new markets, promoting their mission of being the most healthy and affordable ready to serve meals and snacks for children and families delivered right to their door. 

CHALLENGE

HER Creative Media had three key tasks. First, establish key differentiators between EatPakd and Wise Apple that are notable to the media. Second, increase regional media coverage launching the brand into new markets. Third, establish national credibility and position Wise Apple as thought leaders in the food delivery industry. 

STRATEGY

HER Creative Media created and implemented a 360 go-to-market approach that aligned with the rebranding goals and missions of Wise Apple, in the areas of messaging and positioning, thought leadership, local, regional and national media outreach, creative content, and influencer relations. HER created Wise Apple's newly launched media kit, including press release, assets, FAQ, imagery, and more, that were all used to streamline a successful media launch and product reviews. 

RESULTS

Our comprehensive PR program resulted in more than 115 local, regional, and national broadcast, print, and digital media placements in the likes of The Today Show, BuzzFeed, Wall Street Journal. HER Creative Media also successfully positioned Wise Apple as a tech leader in Chicago receiving numerous awards and established several influencer relationships for ongoing product reviews.  

453M

VIEWERS

Total online readership of Wise Apple's top media hits 

464K

READERS

The total number of times the top media hits were read by consumers

4K

SHARES

The total number of times the top media hits were shared on social media
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Designed by HER Creative Media 2018