Wise Apple, previously know as EatPakd, came to HER Creative Media looking to successfully rebrand EatPakd and launch the newly created company, Wise Apple, into existing and new markets, promoting their mission of being the most healthy and affordable ready to serve meals and snacks for children and families delivered right to their door.
HER Creative Media had three key tasks. First, establish key differentiators between EatPakd and Wise Apple that are notable to the media. Second, increase regional media coverage launching the brand into new markets. Third, establish national credibility and position Wise Apple as thought leaders in the food delivery industry.
HER Creative Media created and implemented a 360 go-to-market approach that aligned with the rebranding goals and missions of Wise Apple, in the areas of messaging and positioning, thought leadership, local, regional and national media outreach, creative content, and influencer relations. HER created Wise Apple's newly launched media kit, including press release, assets, FAQ, imagery, and more, that were all used to streamline a successful media launch and product reviews.
Our comprehensive PR program resulted in more than 115 local, regional, and national broadcast, print, and digital media placements in the likes of The Today Show, BuzzFeed, Wall Street Journal. HER Creative Media also successfully positioned Wise Apple as a tech leader in Chicago receiving numerous awards and established several influencer relationships for ongoing product reviews.